It's almost a decade since I first started shooting. I began with nature and landscapes (because, Cape Town) and then macro during the pandemic and ever since. I've been an event photographer the last couple of years.
l also have a 15-year career in advertising, working at global advertising agencies on global brands. In my role as business director, I developed a deep understanding of brands, branding, creative, strategy, media, and production. This helps me understand and tune in to event imagery my clients would find useful – catering to as many formats and uses as possible: Branding, advertising, promotion, social (organic and paid), digital, PR, OOH, print etc.